1960's Truetone
Here is a 1960's Truetone electric archtop guitar. Truetone was the name of the electronics division of Western Auto Supply. Kay produced these guitars under the Truetone name for Western Auto the same way they would produce instruments under the Silvertone name for Sears or under the Old Kraftsman name for Spiegel.
I had been looking for one of these for a long time. All of the ones I had seen were in need of some sort of repair that would push the cost of the instrument way beyond its value. Patience paid off and this guitar came to me just as it was described, in excellent condition. The neck had been reset(though you can see the work done-it's a pretty good job) and the electronics work great. The action is nice with room left to move on the adjustable floating bridge. The guitar is all original including the pickguard which is often missing on these guitars. I was searching for something I was going to have to fix on this guitar, but could find nothing.
I love the sound of this guitar and the "pancake" pickup. I also love the simplicity of the setup - one pickup, one volume, and one tone knob. Wonderfully clean with the volume cranked down and nasty with the volume turned all the way up. This guitar is a blast to play and is getting a lot of use right now. A fantastic guitar built for Thoreau as he cries, "Simplicity, simplicity, simplicity".